Diane Vair

Passionate. Creative. Collaborative.

01 — Introduction

A true multi-hat aficionado! From classic—where the job gets done—to colorful—because who doesn’t love a little fun at work? I’m all about creativity and out-of-the-“hat” box thinking. But don’t worry, I keep it professional, prioritizing business goals while fostering a collaborative spirit.

Here is a snapshot of some of the creative projects I've had a hand in.

New York Apple Association

Directed photography/videography and created and developed recipes for NYAA to increase awareness for apples grown in NY.

Zweigle's

Managed several initiatives including the 140th-anniversary logo and video, new sausage line labels, and meatball labels.

Winget Homes Website

Managed creating a visually enticing website and developed copy for Winget Homes to build awareness and gain clients.

ROCHaus Collective

Working closely with shop owner Toni Coleman, we developed a brand identity and crafted copy. Made it happen in record time!

The Little Book of Quarantinis

Concepted, wrote, and created a cocktail book inspired by the 2020 pandemic.

J&J Med Tech Impella Heart Pumps

Managed awareness-building campaign for high-risk heart failure patients. Increased consults to 500 per month!

Rosina/Celentano

Managed packaging updates, including writing and editing copy.

B. Baby's Hot Honey

Created a brand identity/logo and label design for B. Baby's hot honey.

Hochstein

Oversaw the development and design of the brochure to kick off Hochstein's fundraising campaign.

Cassara Lawn & Landscape Logos

Created new logo concepts for local lawn care business

I've had the pleasure of working on numerous campaigns and products across multiple industries but one key lesson stands out: understanding your clients and their customers inside and out is essential in every industry. That knowledge is what makes the difference in a winning strategy.

I have immense respect for creatives; they are true shapeshifters, constantly reinventing themselves and honing their craft.

My Art

I've been an artist ever since I could hold a crayon and even though I've moved on from crayons, I still love to create, exploring a wide range of mediums including oils, acrylics, Pintar pens, pastels, linocut printing, alcohol inks, photography, collage, and other mixed media. Check out some of my other pieces on Red Bubble.