Our team was asked to update more than 20 Rosina/Celentano frozen products, including different kinds of pasta and meatballs. I oversaw the creative updates, providing guidance and input to the creative team as well as writing new copy and refining existing content.
02 — Creative process
Collaborating with the creative lead, we reviewed existing packages both individually and by product group to assess what was effective and what needed improvement. After several iterations, we finalized the versions to present to the client.
Our team designed the Rosina Meatball product portfolio and website to capture consumer interest, featuring appetizing photography, color-coded flavor distinctions, and promotional copy that highlighted key product benefits.
