J&J Med Tech Impella Heart Pumps
By updating the photography, copy, and graphics on the Impella homepage and adding relevant information for high-risk patients, we increased the duration of page visits, resulting in more conversions.
01 — Project details
We were tasked with increasing patient consults via paid ads, emails, and direct marketing campaigns. Our client's goal was to get 500 patient consultations per month.
02 — Creative process
Our initial approach involved assessing our target audience—potentially high-risk heart failure patients—and delivering targeted messaging through multi-channel marketing. We researched, identified, and refined the patient journey, making continuous adjustments as necessary.
We exceeded our monthly goals in the first quarter of the campaign.
+77%
increase in patient consults
+41%
increase in patient print kit requests